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LED flashlight: big market for small products

2015-05-04 12:00:00
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During the Ya'an earthquake, many enterprises rushed to make strong light flashlights overnight and sent them to the disaster area, which attracted extensive attention from the lighting industry. But we did not pay too much attention to the flashlight product itself.

Indeed, compared with conventional lighting lamps such as LED bulb lamp, panel lamp and spotlight, LED flashlight is too inconspicuous. When you enter the professional lighting City, you can see that there are home lighting products such as bulb lamps, spotlights, downlights and table lamps, or commercial and engineering lighting products. It is not easy to find LED flashlights. Hardware stores may have a place, but they have never occupied the mainstream.

LED flashlight looks insignificant, and almost any enterprise can produce it, but it is not easy to make a brand, so many lighting enterprises are reluctant to set foot in it. However, this does not mean that enterprises producing LED flashlights will not make profits. The annual revenue data of those enterprises specializing in the production of LED flashlights are often surprising.

LED light source has obvious advantages

"As an important part of house lighting, products such as bulb and spotlight are generally sold together with large shipments, while flashlights are generally used as ordinary lighting tools, mainly for single retail." Mr. Lin, head of Shenzhen Hardware store, told reporters.

"Compared with ordinary lighting lamps, LED flashlights have fewer accessories and production is not difficult." Mr. Lin told reporters that enterprises that make lamps can make flashlights, while enterprises that specialize in flashlights generally do not make other lighting lamps.

At present, the flashlight on the market generally has several light sources, such as halogen lamp, hernia lamp and led.

Compared with other light sources, LED has obvious advantages. As LED products are gradually understood by the majority of consumers, the market scale of LED flashlight is also expanding, and has gradually become the mainstream of the market.

According to Miss Wang, the LED manufacturer, the service life of the LED is more than 100000 hours. There is no need to replace the bulb within five years, and the service life is very long; In addition, the packaging technology of LED should be better than ordinary hernia bulb flashlight, and the bulb will not be broken due to falling; Moreover, led not only has high luminous efficiency, but also can instantly change brightness, which is conducive to mode conversion.

Miss Liu, sales manager of Jiangxi pelide Lighting Co., Ltd., told reporters: "now, many flashlight enterprises begin to change the production mode, and LED is more used in flashlight. For example, we specialize in the production of LED strong light flashlight".

Low market competition pressure

As an important part of the lighting segment, the strength of LED flashlight manufacturers is relatively balanced, and there is no such phenomenon as dominance or industry monopoly.

According to the reporter's investigation, at present, the enterprises with better LED flashlight include Shenhuo, Hutou brand, jiuliang and so on. These enterprises are generally specialized in making flashlights, and have not been too involved in other areas of LED lighting.

Well known enterprises such as Philips, OSRAM and Rex, although they have made achievements in the LED lighting industry, they rarely participate in the field of LED flashlight.

When visiting major lighting stores and hardware stores in Shenzhen, the reporter found that although there are flashlights produced by these big brands in the market, they do not occupy the mainstream. On the contrary, brands such as "jiuliang" and "Yage" occupy the market.

"In fact, those well-known lighting enterprises will also produce LED flashlights, but compared with other products, they spend very little energy on flashlights." According to industry insiders, the technical content of LED flashlight is not high, and large enterprises generally adopt the way of labeling.

In terms of flashlight, it is not easy to make breakthrough progress in design. If the product hardness and product performance can be excellent enough, a flashlight can come out. The reporter learned that the main purpose of flashlight is to solve the problem of focusing, and there are almost no other technical restrictions.

Because the technical threshold of LED flashlight is not high, many enterprises can intervene in this industry. The big brand enterprises themselves have technical advantages, so they don't have to compete with the flashlight enterprises.

It is reported that the phenomenon of OEM of LED lighting products is very common, and the phenomenon is more serious in the field of LED flashlight. Many small and medium-sized enterprises OEM large enterprises.

It is the small participation of large enterprises such as Philips that gives some enterprises an opportunity for development. According to Tongyou, it is common for enterprises to sell more than 100000 flashlights a month, and it is not difficult to achieve a turnover of hundreds of millions a year.


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